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2020 Stories and Lessons from Cali BBQ Media – Part 4 | Toast POS Unboxing and Digital Content | DH076

Toast POS unboxing at Cali BBQ in San Diego

If you’re looking for digital content to help tell your businesses story, turn the cell phone camera yourself. 

That’s what we did when made an Unboxing Video when we first received our new Toast POS system. It was fun to record us opening up our new restaurant technology toys, but the biggest impact came after we published the video online. The response was huge — from our community and the Toast company itself.

You don’t need a professional media team to plan, produce, publish, and promote content for the internet that showcases your story and the stories of your partners and community. You can do it right now.

On this special episode of the Digital Hospitality podcast, we continue recapping Stories and Lessons from Cali BBQ Media in 2020.

Shawn Walchef opening Toast system at Cali BBQ

Listen to the other 2020 Stories and Lessons Recaps on our Cali BBQ Media Podcast Homepage

Get in touch with us by email at, on social media @calibbqmedia and @shawnpwalchef, or by signing up anywhere on our Cali BBQ Media website at




We want to teach you how to turn your business into a media company, how to build your own brandhow to use your cell phone to get your story out, basically teaching digital storytelling.

Get in touch with Cali BBQ Media and let us know if we can help you on your own digital journey.


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