Cali BBQ Media is a digital marketing and digital storytelling agency and studio


Hear the latest episodes


See the latest videos


Browse the latest content

#090: Authentic Mexican Craft Beer in Barrio Logan – Border X Brewing

Digital Hospitality: A Cali BBQ Media Podcast

Martin Favela- Border X Brewing – @BorderXBrewing – Barrio Logan, CA

Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.

Subscribe to Behind The Smoke on YouTube

Subscribe to Behind The Smoke on iTunes

Martin Favela is the operations manager at Border X Brewing a grassroots brewery located in the heart of Barrio Logan.
Inspired heavily by Mexican culture Border X creates one of a kind Mexican Craft beer made with traditional flavors.
Chicano Con, the annual Latino-focused comic con held at the brewery in the Barrio Logan for youth who can’t attend San Diego Comic Con.
Opening their second location in Bell, CA and how Border X is introducing craft beer to a burgeoning beer community.
How Martin and is family handle the decision making and settle issues through open communication.

Links Mentioned in this Episode:
Border X Brewing
Website –

Facebook –

Instagram –

Twitter –


Chicano-Con –
Weekly Social Shout Out:

Winner of a sexy new #BehindTheSmoke Mug!

Be sure to tag us and interact with the podcast on social for your chance to win.

Remember…if we can’t tag you then we can’t pimp you.

Shareable Quotes:

“We’re real Mexican beer because it’s beers made by Mexicans with Mexican traditions and flavors.” {7:59} – Martin Favela
“There’s a lot of good stuff now in Barrio Logan. It’s alway been there now it’s being celebrated and highlighted. {16:20} – Martin Favela
“We wanna make Border X Bell be the community place to gather, to be a part of the community.” {24:53} – Martin Favela
“Whether this business becomes a home run, a humongous success, a national brand or it fails and sinks because we were too ambitious. At the end of the day we’re still family.” {28:18} – Martin Favela
“Approach every single day like you care. That you care about people, that you care about your brand, that you care about your product.” {44:17} – Shawn Walchef

Get in Touch:

Shawn P. Walchef – @shawnpwalchef  on Twitter

Derek Marso – @marsoderek on Twitter

Cory Wagner – @iamcorywagner on Twitter

Bryan Abou Chacra – @kinglordbryan on Twitter

Write Us a Review on iTunes

Cali BBQ Media
Website – 

Instagram –

Twitter –

Facebook –

Valley Farm Market
Twitter –

Website –

Email –
La Jolla
Instagram –

Facebook –
Spring Valley
Instagram –

Facebook –

Cali Comfort BBQ
Website –

Instagram –

Twitter –

Facebook –

YouTube –

Email –

Shawn P. Walchef on LinkedIn –

Logo & Branding
Graphic Design Ricoy Creative
Music by Jet West Band

Get Involved & Stay Curious…

Leave a Reply

Your email address will not be published. Required fields are marked *