Cali BBQ Media is a digital marketing and digital storytelling agency and studio


Hear the latest episodes


See the latest videos


Browse the latest content

#086: San Diego’s Next Great Brewery Experience – My Yard Live

Jamie Minotti & Mark McLarry – My Yard Live – @myyardlive – San Marcos, CA

Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.

Subscribe to Behind The Smoke on YouTube

Subscribe to Behind The Smoke on iTunes

Jamie Minotti and Mark McLarry are partners in My Yard Live, a new brewery-restaurant and live entertainment venue opening summer of 2019 in San Marcos, CA.
My Yard Live is an experiential community gathering space bringing together quality food, libations, activities, and unique experiences for all ages to enjoy.
Jamie and Mark describe partnering with the City of San Marcos to get the location for My Yard Live.
Wanting to stand out among the 150+ breweries in San Diego, Jamie and Mark are bringing a new concept to breweries by placing Freddy Bensch in charge of beer recipes and Pat Korn heading brewing operations.
Bringing on George McKerrow as a partner and the impact his experience had from founding Longhorn Steakhouse and working with Ted Turner.

Links Mentioned in this Episode:
My Yard Live
Website –

Facebook –

Instagram –

Twitter –

James Langley – Empress Capital Investments
Regents Brewing
Ernie Hahn on Behind The Smoke
Pechanga Arena Naming Rights Deal
Ted’s Montana Grill –
Longhorn Steakhouse –
SweetWater Brewery –
City of San Marcos –

Weekly Social Shout Out:

Winner of a sexy new #BehindTheSmoke Mug!

Be sure to tag “@bbqwarstories” in all your #BehindTheSmoke photos and interact with the podcast on social for your chance to win.

Remember…if we can’t tag you then we can’t pimp you.
Shareable Quotes:

“When you create a successful business it’s always good to identify a problem and then come up with a solution.” {5:30} – Mark McLarry
“What’s unique about the situation is that San Marcos are not approaching this as a landlord/lessee relationship. They are approaching this as a partnership.” {10:12} – Mark McLarry
“If you aren’t creating an experience, you are going to fail.” {17:26} – Derek Marso
“Every little thing, I have to make sure is right. It’s very important because I feel my consumer deserves that.” {23:32} – Derek Marso
“We love hospitality and we love going to different venues whether it’s entertainment, sports, hospitality, food or drink. It has to be comfortable.” {27:30} – Shawn Walchef

Get in Touch:
Email the Show:

Write Us a Review on iTunes

Shawn P. Walchef – @shawnpwalchef  on Twitter

Derek Marso – @marsoderek on Twitter

Cory Wagner – @iamcorywagner on Twitter

Bryan Abou Chacra – @kinglordbryan on Twitter
Behind The Smoke Media
Website –

Instagram –

Twitter –

Facebook –
Valley Farm Market
Twitter –

Website –

Email –
La Jolla
Instagram –

Facebook –
Spring Valley
Instagram –

Facebook –
Cali Comfort BBQ
Website –

Instagram –

Twitter –

Facebook –

YouTube –

Email –

Shawn P. Walchef on LinkedIn – https://www.linkedin.

Leave a Reply

Your email address will not be published. Required fields are marked *