Cali BBQ Media is a digital marketing and digital storytelling agency and studio


Hear the latest episodes


See the latest videos


Browse the latest content

#075: Making Catering & Events Your Business – Picnic People

Lisa Richards – Picnic People – @PicnicPeopleSD – San Diego, CA

Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.

Subscribe to Behind The Smoke on YouTube

Lisa Richards is the founder and CEO of Picnic People in San Diego. Combining her passion for sales and marketing, Lisa uses her creative big-picture focus to put on dream events for her clients.
Since 1984, Lisa and the Picnic People have hosted over 20,000 events that bring people together with imaginative entertainment and unique memories.
Lisa describes how she used her ability to explain an experience to land her first event with no prior training in sales or event management.
Lisa built value in Picnic People by providing all the entertainment and food preparation in-house to give her more control of the overall experience.
When things go wrong: How Lisa, Derek and Shawn respond to clients and events that don’t go well.

Links Mentioned in this Episode:
Picnic People
Website –

Twitter –

Instagram –

Facebook –

Pinterest –
Urban Solace –

Koll Construction –

Catersource –

Traeger Grills –

Southern Pride –

Southern California Edison –
Weekly Social Shout Out:

Winner of a sexy new #BehindTheSmoke Mug.

Be sure to tag “@bbqwarstories” in all your #BehindTheSmoke photos and interact with the podcast on social for your chance to win.

Remember…if we can’t tag you then we can’t pimp you.
Shareable Quotes:

“Growth is such a great thing but it could bite you in the ass if you’re not doing things right. {10:16} – Derek Marso
“We’re in the mobile, off-premise catering business. I take my food, my kitchen, my staff and I go anywhere and throw a party.” {17:46} – Lisa Richards
“There are resources out there but you have to be willing to ask.” {21:13} – Shawn Walchef
“I would invest in very good catering software. Find software that is on the market that can run your business top to bottom. {42:15} – Lisa Richards
“This industry is brutal, ruthless and so rewarding… It’s such a joy.” {44:32} – Lisa Richards

Get in Touch:
Email the Show:

Shawn P. Walchef – @shawnpwalchef  on Twitter

Derek Marso – @marsoderek on Twitter

Cory Wagner – @iamcorywagner on Twitter

Bryan Abou Chacra – @kinglordbryan on Twitter

Write Us a Review on iTunes
Behind The Smoke Media

Website –
Instagram –
Twitter –
Facebook –

Valley Farm Market – 9040 Campo Road, Spring Valley, CA 91977
Instagram –
Twitter –
Facebook –

Cali Comfort BBQ – 8910 Troy Street, Spring Valley, CA 91977
Instagram –
Twitter –   
Facebook –
YouTube –
Shawn P. Walchef on LinkedIn –

Honorable Mentions & BBQ Business Resources:
9th Annual Spring Valley Tailgate & BBQ Festival  

California’s Largest Annual Amatuer Tailgate & BBQ Competition
Sunday, October 28, 2018
Request our Sponsorship Deck:

Leave a Reply

Your email address will not be published. Required fields are marked *