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Chad Ward – Director of BBQ Marketing for Traeger Grills – @WhiskeyBentBBQ – Lakeland, FL
Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California.
Summary
Chad Ward is the Director of BBQ Marketing for Traeger Grills, an Entrepreneur & a BBQ talk show host with network TV appearances on NBC, FYI, Travel Channel & Food Network.
How Traeger Grills focused on the added value for the consumer and built off the existing foundation of passionate brand ambassadors to establish a strong community.
Not satisfied with a career in software, Chad joined Traeger so he could positively impact people’s lives while being able to do what he loved.
Building a relationship not a transaction ticket by focusing on creating an in-store experience that positions you as a community resource.
Finding the right employees who have a vested interest in the business and empowering their growth.
Choosing the right growth opportunity and squeezing the most out of your first location before choosing to expand.
Chad's evangelizing the reverse-sear method is changing the way people prepare steak and got him mentioned on the Joe Rogan Experience.
Links Mentioned in this Episode:
Chad Ward
Twitter
Website
Steve Austin Podcast Appearance
Chad on the Dan Patrick Show
Chad Mentioned on Joe Rogan Experience
Traeger Grills
Website
Recipes
Traeger BBQ
Outdoors
Traeger Culinary
Traeger Ambassador Team
Rub Bagby
Otay Sales
Snake River Farms
Food Saver
@BBQWarStories Weekly Social Shout Out:
@doubled05
Winner of a sexy new #BehindTheSmoke Mug.
Be sure to tag @bbqwarstories in all your #BehindTheSmoke photos and interact with the podcast on social for your chance to win.
Remember…if we can’t tag you then we can’t pimp you.
Shareable Quotes From This Podcast:
“The biggest thing for us is consistency. If you don’t have that in a BBQ restaurant you’re gonna be out of business really quick.” {8:43} – Derek Marso
“When the opportunity presents itself to do something that you love, you have to take advantage of it.” {10:02} – Derek Marso
“When we start these brands it’s our name so you’re super protective over it but for the business to grow you have to get outside help in areas you're not strong in.” {18:35} – Chad Ward
“We’re there to educate the customer not just to say ‘anything you want, we carry.’” {24:15} – Chad Ward
“Social media is not all a followers game. You can have a ton of followers and crap engagement… What matters in social media is the engagement with your audience.” {33:57} – Chad Ward
Get in Touch:
Shawn P. Walchef – @shawnpwalchef on Twitter
Derek Marso – @marsoderek on Twitter
Cory Wagner – @iamcorywagner on Twitter
Bryan Abou Chacra – @kinglordbryan
Behind The Smoke Media
www.BehindTheSmokeMedia.com
behindthesmoke@calicomfortbbq.com
Facebook Page Behind The Smoke (Live Videos of the Podcast Recordings)
Instagram – @bbqwarstories
Twitter @bbqwarstories
Valley Farm Market – 9040 Campo Road, Spring Valley, CA 91977
www.valleyfarmmarkets.com
derek@valleyfarmmarkets.com
Instagram @valleyfarmmarket
Twitter @valleyfarmarket
Facebook Page Valley Farm Market
Cali Comfort BBQ – 8910 Troy Street, Spring Valley, CA 91977
www.calicomfortbbq.com
shawn@calicomfortbbq.com
Instagram @calicomfortbbq
Twitter @calicomfort
Facebook Page Cali Comfort BBQ
YouTube Channel Cali Comfort BBQ
Connect with Shawn P. Walchef on LinkedIn
Honorable Mentions & BBQ Business Resources:
Behind The Smoke Media BBQ Business Resources
3rd Annual Turf & Surf BBQ Championship @DelMarRacing #BETonBBQ
9th Annual Spring Valley Tailgate & BBQ Festival #SVBBQFest
BBQ Pits & Grills we use at Cali Comfort BBQ & Valley Farm Market
Ole Hickory Pits: www.olehickorypits.com
Big Green Egg: www.biggreenegg.com
