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#010: From the Del Mar BBQ State Championship to the Breeders’ Cup, Del Mar Racing remains ‘Cool As Ever’ – Craig Dado

Craig Dado (@DelMarRacing) of Del Mar Racing Website: Facebook: Instagram: Twitter: Ole Hickory Pits: Weber Grills: Del Mar BBQ Championship: Del Mar hosting “Chargers Day”: Road to the Breeders' Cup: Spend a Day at the Races in Del Mar: Del Mar Racing “Cool As Ever” video: – Craig Dado, EVP + CMO of The Del Mar Thoroughbred Club located in Del Mar, San Diego – Craig is the man with the plan at Del Mar Thoroughbred Club – Craig born in Petaluma wine country – Went to college at UC Berkeley doing business/accounting – After school, he worked at Ernst & Young in SF doing accounting – At UCLA, he got his MBA – Craig's advice: “The key to happy life is when you can marry your hobby with your job” and “Chase your passion in life, don’t find a desk job or something just because it pays well” – “Don’t just DO, have time to THINK (before making big decisions)” – “If you get too bogged down in the details, its hard to focus on the big picture things” – Craig on Sports Marketing, “Sports marketing is very tough unless you know somebody” – Craig got internship (paid) at the Santa Anita racetrack – Got a job offer and was at Santa Anita for 10 years but always had eyes on Del Mar – Craig has been working at Del Mar racetrack for 16 years – The Breeder's Cup is coming to Del Mar! – Breeders Cup started in the 1980s and is coined the “olympics of racing” – The Breeders Cup includes 13 horses from all over the world to race against each other – The Breeders Cup has all types of races: short races, long races, grass races – This summer will be the first time it's ever been in Del Mar – The turf course used to be too narrow for the Breeders Cup to be in Del Mar – It costed DMTC $5million to widen track for Breeders Cup – Del Mar Racing will have a $100mil economic impact on San Diego – In 2001, Craig started at the Del Mar track as VP of Marketing – Craig wanted to rebrand the track to attract more women and a younger demo – a more mainstream audience. Not JUST horse racing fans – DMTC has an incredible concert series w/food events surrounding – Del Mar Concert Series – – Derek loves the HATS at the races – Craig focuses on creating an experience/lifestyle brand out of DMTC – there is plenty more than just horses – At DMTC, there is little-to-no horses in advertising but their core business is horse racing – Breeders Cup is almost sold out: – Breeders Cup used to be at Santa Anita and in Lexington, Kentucky – DMTC is creating a “Breeders Cup Festival” – has a 5k run on beach with Jakes in Del Mar – Jakes Del Mar: – During the Breeders' Cup there will be a 5k run, golf tourney, music events at Belly Up, Taste of Sd, and a poker tournament – The Belly Up: – All these fun events are to try and get people into Del Mar early to begin enjoying their time before the Breeders' Cup – Craig would love to invite Kate Upton, Kim Rome, Pierce Brosnan – Wants SD celebs to come out – Tony Hawk , Trevor Hoffman, some sort of San Diego Flair to add to the event – Breeders' Cup is going to louisville next year – Trainer calls shots in horse racing / sometimes owners – Best horse in the world – Arrogate – Arrogate:  – There is a $6million dollar purse for Breeders' Cup – When changing …

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